Didine Canon 16 and 1xBet: the media partnership
On 22 September 2026, 1xBet announced a media partnership with Didine Canon 16, the Algerian rapper from the Algiers province whose official YouTube channel has more than 8 million subscribers. Several Maghreb news sites carried the announcement that day under a headline that sets the tone: "the whole world will hear the voice of the Maghreb".
What the deal covers
The announcement links the artist's image to the 1xBet brand in front of his audience and names three strands of work:
promotional offers aimed at fans of the artist and of sport;
interactive activities on social media;
exclusive content.
No start date, campaign name or linked music video was given. As of 27 October 2026 the exact content of those offers has not been made public, so this article gives no amounts and no timetable.
Photo: Du Nord au Sud - Album Foot Korner, CC BY 3.0 licence
Why him
A 1xBet representative, quoted without being named, sums up the choice in one line: "listeners' trust cannot be bought". The release describes Didine Canon 16 as a voice of Algerian youth and a street-culture figure, active since 2012 and known to the wider public since 2015.
Football is already part of his work: several of his tracks carry the names of footballers.
Sign up with 1xBet to bet on Algerian clubs and the biggest leagues in Europe.
Where to bet on football
While details of the partnership are still to come, the football section of dz.1xbet.com is where supporters start. Domestic fixtures sit on the Algerian Ligue 1 Mobilis page, Algerian clubs on continental duty in the CAF Champions League, and weekend European football on the Premier League page.
Get the 1xBet app and bet on Algerian and European football from your phone.
Games being played right now, with odds shifting as the action unfolds, are listed under live football.
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